My Leadership & Vision
My philosophy centers on the belief that UX is a critical business lever, not just a service function. I manage teams to focus on measurable outcomes—like revenue growth, reduced complaints, and increased retention—by embedding design thinking deeply into product strategy. I specialize in shifting conversations from feature requests to solving high-impact user problems.
Leadership Pillars
- Building Scalable Processes I establish clear, lightweight design operations (DesignOps) that accelerate workflow, improve collaboration with engineering, and ensure consistency across platforms. My goal is to maximize design output without sacrificing quality.
- Mentorship & Team Growth I focus on developing resilient, business-minded designers. I mentor my team to not only be exceptional craftspeople but also powerful advocates who can articulate design decisions in the language of business value.
- Cross-Functional Impact I translate complex business goals into clear, actionable design roadmaps, acting as the key bridge between Product, Engineering, and Sales to ensure user-centricity drives success across the organization.
Across the projects shown, I’ve demonstrated how UX can drive revenue, build organizational trust, and shape product innovation.
